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Alamo Drafthouse Hardcore Henry PSA slams movie texters with a vengeance

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lamo Drafthouse

The Alamo Drafthouse and the filmmakers behind Hardcore Henry have an explicit message for people who talk and text during movies: Don’t.

In the Texas cinema chain’s latest public service announcement, shot in the same first-person style as the high-octane action movie, the titular hero is called into the theater by his strung-out pal Jimmy (Sharlto Copley, reprising his role from the film) to quiet down a very large man with very bad manners. It doesn’t end well for the texter or his phone.

Watch the NSFW video above.