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Kylie Jenner lip gloss music video

It’s a music video/ lip gloss ad

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Kylie Cosmetics

Kylie Jenner has picked a new medium to promote her brand Kylie Cosmetics: a pseudo-music video.

The 18-year-old member of the Kardashian-Jenner family released “Glosses” on Thursday. It’s a clip that looks to be inspired by Spring Breakers (and maybe some Savages for good measure).

Jenner drives up in a luxury car adorned with a “KNGKYLIE” license plate, applying lip gloss while waiting outside a desert motel. The song intermittently plays off the radio. While waiting, she’s actually working: Jenner texts “gametime,” and a stick-up goes down in a room that looks like a drug den with a whole bunch of cash.

The end of the video and Jenner’s Twitter tease an announcement for Friday — maybe a single release? But maybe it’s all just an April Fool’s Day joke…

See the video above.