Every movie theater includes a warning against talking and texting during the show before playing a film, but the Alamo Drafthouse Cinemas decided to spice up their pre-movie PSA with the help of Melissa McCarthy. In the minute-long video, McCarthy takes a break from pumping iron with her shirtless and muscled trainers to tell moviegoers to put away their phones.
“When you text the light comes on, and you ruin every f—ing thing for every f—ing person in the theater,” McCarthy says with a smile. “You don’t need to check your Facebook at the Alamo Drafthouse, because nobody likes your face, or your book, because you’re the kind of person who keeps pulling out your phone during the movie.”
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In the PSA, McCarthy wear a beanie with the word “BOSS” attached to it in gold letters, doubling as a statement of authority and a reference to her upcoming comedy The Boss. As the clip ends, the comedian returns to her trainers and gets a feel for their muscles… and gives them a feel of her body as well.