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Traffic reporter honors Phife Dawg with ATCQ lyrics in broadcast

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WSB-TV

After A Tribe Called Quest co-founder Phife Dawg died Tuesday, stars like Chuck D, Lin-Manuel Miranda, Kendrick Lamar, and Questlove posted moving tributes to the hip-hop star. But Atlanta traffic reporter Mark Arum and news anchor Fred Blankenship honored the late legend with some smooth, subtle broadcast work.

During Wednesday’s news report, the two inserted A Tribe Called Quest lines into various updates on the traffic. “We’re on an award tour with Mark McKay, my man, going each and every place with traffic tracker two in his hand,” Arum says, quoting “Award Tour” and referencing another reporter out in the field.

And later, Arum quotes “Oh My God,” closing out the segment, “One for the trouble, two for the base, you know the style, Mark McKay,” without ever missing a beat.

See the whole clip via WSB-TV.

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