The anti-Screening Room side gains more supporters. Director Roland Emmerich tweeted out his disapproval of former Napster co-founder Sean Parker’s start-up that would allow consumers to view new movies at home on their release day.
“I’m with [Christopher] Nolan, [Jon] Landau and [James] Cameron,” the Independence Day helmer writes. “It’s crucial that we support and protect the cinematic experience.”
Director-producer Brett Ratner also weighed in Thursday. “I said it in 2011 and it’s even more true now, I’m a firm believer in the importance of protecting the theatrical window. The home market is important too, but it must be in its proper sequence,” he said in a statement. “This alternate form of distribution would destroy the exclusive theatrical window which is one of the crucial elements — along with the best possible presentation, the social experience, and the sense of a unique event theatrical creates – that drives the value of the entire distribution chain.
“There may be certain movies that will lend themselves to this platform, but I am still a firm believer, and as a movie going fan will always support the traditional theatrical experience “
Deadline first reported Ratner’s comments.
Landau spoke out Wednesday on behalf of him and his filmmaking partner, Cameron. “For us, from both a creative and financial standpoint, it is essential for movies to be offered exclusively in theaters for their initial release,” he told Variety. “We don’t understand why the industry would want to provide audiences an incentive to skip the best form to experience the art that we work so hard to create.”
Nolan, The Dark Knight director, echoed Landau and Cameron: “It would be hard to express the great importance of exclusive theatrical presentation to our industry more compellingly than Jon Landau and James Cameron did.”
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The Screening Room would allow people to buy a TV device for $150 and permit rentals of newly release movies for $50. Peter Jackson, J.J. Abrams, Ron Howard, Steven Spielberg, and Martin Scorsese were some of the high-profile names to approve of the model, while the National Association of Theatre Owners has disapproved.