Another big-name filmmaker has spoken out against Sean Parker’s Screening Room concept.
Inception director Christopher Nolan has echoed James Cameron and Jon Landau’s sentiments about the startup from the Napster co-founder.
“It would be hard to express the great importance of exclusive theatrical presentation to our industry more compellingly than Jon Landau and James Cameron did,” Nolan wrote in an email to Variety.
The Screening Room would allow consumers to buy a $150 home box to permit people to rent newly released films on day of release for $50. The movie would be viewable for 48 hours.
Landau, who produced Cameron’s Titanic and Avatar, spoke to Variety earlier Wednesday to critique the business model. “Both Jim and I remain committed to the sanctity of the in-theater experience,” Landau told Variety. “For us, from both a creative and financial standpoint, it is essential for movies to be offered exclusively in theaters for their initial release. We don’t understand why the industry would want to provide audiences an incentive to skip the best form to experience the art that we work so hard to create.”
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Peter Jackson, J.J. Abrams, Ron Howard, Steven Spielberg, and Martin Scorsese were some high-profile names to approve of The Screening Room model. AMC Theaters, set to become the world’s largest theater chain, also supported the plan.
The National Association of Theatre Owners, meanwhile, has spoken out against the proposal. “More sophisticated window modeling may be needed for the growing success of a modern movie industry. Those models should be developed by distributors and exhibitors in company-to-company discussions, not by a third party,” a portion of their statement reads.
Nolan’s full statement on Screening Room can be found at Variety.