Game of Thrones has broken yet another record.
The Emmy-winning fantasy hit’s season 6 trailer has garnered an incredible 30 million views in less than 24 hours.
The first preview of the eagerly awaited new season has racked up 8 million views on YouTube and another 22 million on Thrones‘ official Facebook page. HBO confirms this is an all-time high for a trailer launch, surpassing with several hours to spare the previous high — Thrones‘ first trailer for season 5, which delivered 27 million views during its first day. Last year, the acclaimed drama went on to deliver record ratings, averaging 20.2 million viewers per episode when including streaming, repeats and DVR playback. The season 6 trailer surge suggests that this year’s episodes could set viewership records once again for the network.
The trailer teased a massive battle sequence, fan-favorite characters such as Daenerys (Emilia Clarke) and Arya (Maisie Williams) in jeopardy, and depicted Jon Snow (Kit Harington) dead following last season’s fatal cliffhanger.
Since the show’s narrative path is almost entirely surpassing author George R.R. Martin’s novels for the first time, and four episodes leaked online before the season premiere last year, HBO is taking unprecedented measures to protect the new season secrets — such as the highly unusual step of not sending any screeners to the press for the first time& before the April 24 season premiere on HBO.
For a deeper analysis, here are EW’s five burning questions prompted by the trailer.