In a now-deleted tweet posted during coverage of Sunday night’s Oscars red carpet, style blog Total Beauty mistook Whoopi Goldberg for Oprah Winfrey, sharing a photo of the Oscar-winning star of Ghost with the following caption: “We had no idea @Oprah was #tatted, and we love it.”
Following the snafu, which stayed live for almost an hour before being pulled down, Oprah’s longtime friend and collaborator, Gayle King, shared a photo to Instagram of Winfrey reacting to the mixup. In the shot, the former talk show host can be seen scowling as she holds up a phone displaying the tweet. “@Oprah & favorite daughter watching #Oscars & seeing @totalbeautyeditors snafu! We all love @whoopigoldberg but we don’t all look alike Jeeeze!” the caption reads.
The error caused an uproar on social media, inspiring the hashtag #ThatsNotOprah as users took the brand to task for confusing the identities of two black women in a year when issues surrounding the lack of racial inclusion at the Academy Awards took center stage.
Total Beauty has since attempted to make amends for the error. “We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended,” the brand said in a tweet, which has received over 1,000 likes. “It was our error, and there are no excuses. We’re sorry.” According to their Twitter account, the beauty blog is offering to donate $10,000 to charities chosen by Goldberg and Winfrey: