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Oscars 2016: Twitter data reveals most discussed nominees

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Jasin Boland

Voting for the 2016 Academy Awards has closed, and with the awards ceremony only a few days away, Oscar buzz is at a fever pitch. Ahead of this Sunday’s broadcast, Twitter has released an interactive visual looking at the most talked about Oscar nominees around the country, and EW has your exclusive first look.

Twitter collected data about each nominee by tallying tweets containing Oscar keywords, beginning seven days before the film’s release and 30 days afterward, and then again from Jan. 14 (when Oscar nominations were announced) through Feb. 20. Researchers focused on the nominees for best picture, actor, actress, supporting actor, supporting actress, and animated film. The resulting data doesn’t necessarily reveal the frontrunners to win, but it is an interesting look at what audiences around the United States are talking about the most.

Hands down, George Miller’s Mad Max: Fury Road is the buzziest best picture nominee, generating the most tweets overall and in 46 states (plus the District of Columbia). And in the acting categories, Leonardo DiCaprio and Jennifer Lawrence dominated the conversation.

But breaking down Twitter’s data into individual states reveals some interesting patterns and anomalies. For one, more people in Massachusetts are talking about Spotlight (which isn’t a surprise, with its Boston setting). And while most of the country can’t stop talking about Fury Road, a few states — Maine, Nevada, Missouri, and Alabama — actually had more to say about The Martian than Mad Max.

See Twitter’s data visualization below. A full list of Oscar nominees is here.

This year’s Oscar ceremony airs Sunday on ABC beginning at 7 p.m. ET.

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