Kendrick Lamar has already proven himself a master of rap (if you don’t believe us, just look to his 11 Grammy nominations), but he’s quickly becoming a master of the short film as well.
Following his brilliant videos for “Alright,” “These Walls,” and “King Kunta,” each one more a film than just a music video, Lamar released a new short film Thursday morning titled “God is Gangsta.”
“God is Gangsta” is essentially a double music video, combining the To Pimp a Butterfly tracks “u” and “For Sale.” In the “u” section, a wobbly, emotional Lamar, alone in a room, takes swigs of brown liquor while delivering an increasingly hysterical rap. Then, the film switches tone completely as it moves to the “For Sale” section. Images of naked women are spliced with shots of Lamar underwater, and black screens displaying messages like “100% clearance” and “Time is change. Your friend or foe.”
Check out “God is Gangsta” below: