Lilly “Super Woman” Singh is using her YouTube superstardom to help womankind. The online video personality on Monday launched the so-called #GirlLove challenge, a campaign designed to bring women together and fight against bullying among girls and women.
In a video announcing the initiative, Singh said, “The sad reality is that girl-on-girl hate is such a big issue in schools, at work, all online, and it never made any sense to me, because as women we know how awesome other women can be.”
Singh wants women to post compliments on social media, using the hashtag #GirlLove. In addition, money made from the views from Singh’s #GirlLove video will be donated to the Malala Fund, which helps girls from all over the globe go to school.
Singh — who says in the video that 84 percent of her 7.4 million YouTube channel subscribers are female — is teaming with other YouTube stars, including Shay Mitchell, Grace Helbig, Hannah Hart, Candee Johnson, Colleen Ballinger, and more, to promote the campaign.