Concussion, the story of the Nigerian-born doctor who recognized and attempted to shed light on a brain disease caused by the repetitive head trauma common in American football, doesn’t shy away from challenging the billion-dollar National Football League. As part of its public service — and marketing — efforts, Sony Pictures has announced that all NFL players will receive free admission for them and a guest to screenings of Concussion by presenting their NFLPA membership cards at Cinemark theaters.
In the film, directed by Peter Landesman, Will Smith plays Dr. Bennet Omalu, whose research led to the disovery of CTE, brain trauma that may have contributed to the deaths of several ex-players. Sony has also been organizing private, advanced screenings in different teams’ hometowns for players to see the film.
“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” producers Ridley Scott and Giannina Scott said in a statement. “We think the players will enjoy watching this movie about Dr. Omalu’s incredible courage — courage that changed the game.”
For more on Concussion, which releases in theaters on Dec. 25, read EW’s review of the film, and hear from both Will Smith and the man he is portraying, Dr. Bennet Omalu, about the importance of the movie.