Entertainment Weekly

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content
Emmys 2017
Every unforgettable moment, every gorgeous dress.Click here

Article

Brothers Grimsby: Borat introduces Sacha Baron Cohen's new character on Jimmy Kimmel

Posted on

Borat has someone he’d like you to meet.

Sacha Baron Cohen’s most famous comedic character — the feckless, sexytime-obsessed, day-glo mankini-wearing broadcast journalist of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan fame — appeared as a surprise guest on Jimmy Kimmel Live! Wednesday night to introduce Cohen’s newest comic alter ego.

After delivering some Hannukah bashing remarks and noting that in Kazakhstan, Kimmel is the word for a “lady’s vagine” and Jimmy means “much hair,” Borat ran down a roll call of Cohen’s “offensive” characters — Ali G, Bruno, ahem, Donald Trump (not!) — then introduced a trailer for the comedian’s new movie The Brothers Grimsby.

In the action-comedy (hitting theaters Mar. 11), Cohen portrays Norman “Nobby” Grimsby, a British soccer hooligan of limited mental capacity but resplendent, Liam Gallagher-esque sideburns. Separated from his twin brother as a child, Grimsby meets up with his James Bond-like super spy brother Sebastian (Mark Strong) only to put him – and his mission for Her Majesty’s Secret Service — in mortal jeopardy.

Watch the movie’s trailer and the clip of Borat on Kimmel below.