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Ben Carson rap campaign ad

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Richard Ellis/Getty Images

Ben Carson recently took the polling lead in the Republican presidential nominee race from this week’s SNL host Donald Trump, but apparently that’s not enough for the retired neurosurgeon.

The Carson campaign is launching a new rap-heavy radio advertisement, to air starting Friday in eight “urban radio” markets in Atlanta, Birmingham, Detroit, Houston, Little Rock, Memphis, Jackson, and Miami.

The ad, streaming below via ABC News, features rapping by Aspiring Mogul interspersed with clips of Carson stump speeches. It is purposefully aimed at young black voters, “a non-traditional voting market for Republicans,” according to Carson campaign spokesman Doug Watts. The goal of the ad, he says, is “reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election.”

“This happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,” Watts told ABC News.