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Diddy gets in on the surprise album game, announces 'MMM' dropping today

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Shareif Ziyadat/Getty Images

UPDATE: Diddy released his surprise new album MMM shortly after 3 p.m. ET on Wednesday and it can now be heard on streaming services for free. Collaboratorsinclude Future, Travis Scott, Big Sean, Wiz Khalifa, Pusha T, French Montana, Styles P, The Lox, Ty Dolla $ign, Lil’ Kim, Jadakiss, King Los, and more.

“I couldn’t think of a better way to celebrate my birthday than to gift my fans with MMM for free today,” he said in a statement. “MMM is a thank you to my fans and is just the beginning, a prelude to what will be my final album, No Way Out 2.”

There’s no word on when No Way Out 2 will be available, but fans can hear MMM in full and watch Chapters 1-2 of the video series below.

EARLIER: Sean Combs (aka Diddy, aka Puff Daddy, aka Shiny Suit Man) turns 46 years old Wednesday, though apparently nobody told him how birthdays work. You’re supposed to get gifts, not give them out, and yet that’s exactly what he’s doing with the release of a brand new mixtape called MMM that should be arriving imminently.

Last night in New York, Combs threw himself a party that centered around the first unveiling of MMM, a project he calls a “sonic motion picture,” which sounds an awful lot like the “visual album” that Beyoncé dropped a little while back. The content appears to be fashion-based: the cover art is a photo of Combs and supermodel Kate Moss (taken in 1999), and the mogul told the crowd at the listening party, “Before I used to make records when I made my music. Then I decided to make culture. And as I got older, I decided I’m going to make fashion.” (Combs has a clothing line called Sean John that may in fact be his most successful venture.)

This morning, he greeted the world on Instagram and told everyone of the impending album drop, implying it would be out at 3 p.m. He then appeared on New York radio station Power 105’s morning show “The Breakfast Club,” where he premiered a handful of new tracks including a tune called “Everyday” that features former Bad Boy Records stablemates Jadakiss and Styles P (two thirds of The L.O.X.). Other guests include Wiz Khalifa, French Montana, Lil Kim, and Future. 

 

 

Combs’ last proper solo album came out way back in 2006, though he’s produced tracks and performed with collaborators on full-lengths since then. The release of new music will add to his cultural footprint in 2015, as he also was an executive producer on the critically beloved but criminally underseen movie Dope. Check out the trailer for MMM (which is almost certainly not an homage to the Crash Test Dummies) below.