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Lionsgate theme parks: Hunger Games, Divergent planned

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When The Hunger Games: Mockingjay – Part 2 debuts later this month, it will mark the finale to the blockbuster movie franchise that made Jennifer Lawrence a superstar. However, this might not be the last fans see of their favorite Hunger Games characters and locales. According to a new report by The New York Times, Lionsgate is currently planning several theme park exhibits around its film properties, from The Hunger Games to Divergent and, yes, even Now You See Me. 

Considering that The Hunger Games is partially a commentary on the way American culture abuses its young for entertainment, the idea of turning the movies into family-friendly theme park attractions raises some moral question marks. According to The New York Times, the same thought crossed the minds of Lionsgate executives, but the success of the movies urged them to forge ahead. 

“The more we thought about it, the more we realized there was a major opportunity — not just to create something smart and captivating that Hunger Games fans would love, but to bring all of our franchises alive in new ways,” Lionsgate’s chief brand officer Tim Palen told the paper.

“There are so many positives about these movies, starting with the fact that she’s an empowered young woman,” Atlanta developer James Ram said.

According to the report, Lionsgate will be following the Warner Bros. model of licensing its properties to park developers rather than building the parks itself. Current plans are for theme parks in Atlanta and China. There will also be a “Lionsgate zone” included in Motiongate park, set to open in the United Arab Emirates next year. Potential Hunger Games rides include  a recreation of Katniss Everdeen’s mining town, Peeta Mellark’s bakery, and roller coaster rides based on the movies’ high-speed Capitol trains, according to Palen. 

To read the full story, head over to The New York Times