Nothing gold can stay, Macklemore. The thrift shop featured in the music video for the rapper’s breakout single “Thrift Shop” is closing.
Based in Seattle, Capitol Hill Value Village is an iconic storefront in Macklemore’s hometown. The Seattle Times reported that it would close Nov. 1, according to the store’s blog. It’s been a beloved local shop since it opened in 1996.
After Macklemore filmed the “Thrift Shop” music video at Capitol Hill Value Village, the store experienced an surge in sales, according to reports in 2013. “We’ve definitely seen an uptick in traffic – new shoppers coming into the store, especially younger shoppers,” Sara Gaugl, director of marketing for the Value Village chain’s parent company told the Globe and Mail. “People think [thrift shopping] is cool. Just the heightened awareness has been really exciting.”
Understandably, Macklemore is sad.
See the store in the “Thrift Shop” video.