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Bob Dylan and IBM's Watson get tangled up in new ad

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Bob Dylan has made TV commercials in the past, but his latest is something of a surprise: The singer-songwriter is now peddling computer software.

In an ad for the artificially intelligent IBM Watson, a tuxedoed Dylan sits down opposite the computer for a chat. “To improve my language skills, I’ve read all your lyrics. I can read 800 million pages per second,” Watson informs an amused Dylan, who replies, “That’s fast.”

“My analysis shows your major themes are that time passes and love fades,” the computer observes, which Dylan acknowledges as accurate before suggesting they write a song together. Sadly, Watson has never known love.

The clip ends with Watson’s robotic attempts at singing, which prompts Dylan to pick up his guitar and leave. Looks like that proposed collaboration might not happen. Don’t think twice, Watson, it’s all right.

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