Hey, advertisers: If you want to buy a spot in one of TV’s hottest dramas, it’s gonna cost you big time.
A survey of ad rates that was compiled by Variety revealed that Empire — Fox’s sophomore sudser about a successful rap label — commands more than $600,000 per 30-second spot. That’s reportedly up from last year by more than 277 percent.
In contrast, Scandal — ABC’s addictive drama about a political fixer and the president who loves her — can only charge fees of $200,000-plus for the same amount of time.
At roughly $637,000 per 30-second post, Sunday Night Football on NBC continues to generate the most amount of advertiser cash. In fact, the pigskin action also makes some serious dough for CBS on Thursdays, with rates around $388K, the trade reports.
AMC, in the meantime, is able to command broadcast TV-style rates with The Walking Dead. Anyone who wants ad time during the zombie-palooza is going to have to pony up somewhere north of $500,000 for every 30 seconds of ad space, according to the trade publication. And spinning off the popular drama with Fear the Walking Dead turned out to be a Benjamin bonanza: AMC is able to charge close to $400,000 for a half-minute of ad time.
Some of TV’s other big moneymakers are The Big Bang Theory ($289K), Modern Family ($236K), and How to Get Away with Murder ($229K).
Check out the Variety story here.