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Limitless: Bradley Cooper's campaign poster for Senate

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Jeff Neumann/CBS

Limitless, the CBS series, begins where Limitless, the 2011 film, ends.

Well, just about: Bradley Cooper’s Eddie, who at the end of the movie had been taking the designer drug NZT and launched a Senate campaign, is now a senator seeking re-election. And below, EW has the exclusive poster from Eddie’s campaign, which can be glimpsed in the series’ pilot.

This poster kicks off a countdown for the TV continuation of the designer drug story, in which CBS will post a new piece of behind-the-scenes content (think script pages, videos, and more) on social media every hour for 12 hours, because that’s how long NZT lasts. (Though instead of withdrawal, the series premiere will air once the final piece of content hits the web.)

In the meantime, keep an eye on the show’s Facebook, Twitter, and Instagram every hour from 10 a.m. to 10 p.m. ET for more reveals from the show.

Want more? EW’s Fall TV Preview mega-issue has the scoop on 115 shows! Pick up your copy on newsstands now, or buy it here.

Fall TV preview

Limitless premieres Tuesday at 10 p.m. ET on CBS.