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'Star Wars: The Force Awakens' toys to be revealed in 18-hour live YouTube event

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Star Wars: The Force Awakens merchandise is set to hit shelves at midnight on Sept. 4, but before stores open their doors for “Force Friday” you can catch a glimpse of some of the toys and collectibles in an 18-hour live unboxing event on YouTube.

Beginning in Sydney, Australia, on the morning of Sept. 3, the live stream will showcase different merchandise from the Force Awakens product line as online personalities like EvanTubeHD and Bratayley unbox and reveal new products in 15 different cities around the globe. The event will conclude at Lucasfilm in San Francisco at 8 a.m. local time on Sept. 3.

Star Wars toys have always played an important role in how our fans interact with the Saga,” Lucasfilm president Kathleen Kennedy said in a release. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Disney said that the event will be the world’s first ever global live toy unboxing. Of the top 100 most viewed YouTube channels, 18 are devoted to toys and toy unboxing, with these channels accounting for 8.1 billion views in the first quarter of 2015.

For more on the event and to see the full schedule, head to StarWars.com. The Force Awakens will hit theaters on Dec. 18. 

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