As a self-proclaimed social media mogul, Big Brother alum Frankie Grande knows how to maximize 140 characters and communicate using only emojis. So Tuesday, Ariana’s older brother will use his love of all things social media to dissect the best and worst posts Facebook, Instagram, Tumblr, and Twitter have to offer. During Oxygen’s WORST.POST.EVER: With Frankie Grande, he’ll implement some online social experiments and put his unique touch on social media-centric sketches.
Ahead of his one-night special, Grande spoke with EW about what qualifies for a “worst post ever,” who he stalks on Instagram, and his top social media faux pas.
ENTERTAINMENT WEEKLY: What can views expect from WORST.POST.EVER?
FRANKIE GRANDE: It’s a lot of fun and an energetic show, kind of like me. It’s a social media-based show but it’s also a Frankie-based show. Like I always say, there’s only one me, there’s only one WORST.POST.EVER.
What’s the format of the show?
It really is a variety show. A large portion of it, like 50 percent of it, is green screen, me just talking about the social media posts that I find. But I also get to find my own social media posts that are the worst post ever. So I get to do camera work, I get to do man-on-the-street work, and I get to do character work and get to create my very own worst post and get to play host as well as actor and personality trainwreck.
Can you give us some insight on what makes a social media post the worst post ever?
A worst post ever is when people are extremely proud of what they do and extremely proud of what they post, and it just happens to be an absolute disaster. It’s like, “Oh my God, look at me just absolutely posing naked with this gigantic catfish.” And you’re like, “Wow, how did you ever think this was something to be proud of? But yet you are, and yet I love it, because you’re so proud of it.”
Are there any people on Instagram that you look to as social media role models?
I love my Justin Bieber. He’s like my favorite person of all time so I’m always looking through his social media posts. I look at my sister’s [Instagram] a lot. It’s so beautiful and so well-kept. I’m immediately inspired for a worst post ever by GloZell and Miranda Sings, by their absolutely horrific use of social media. But you know they did that on purpose and I love it.
Like those two, Justin Bieber had his own version of the naked-on-the-lake photo last month …
That was so brave! If we were shooting WORST.POST.EVER right now it would be on the show.
Will you incorporate any of your sister’s posts in the show?
So far, no. But you never know!
Are there any social media trends you’ve noticed that you like or dislike?
The hashtag trend is definitely the biggest one for me. The over-hashtagging — when people are like #blessed, #sohappyIwokeup, #fun, #smiles. I’m all for the positive message, but the over-hashtagging is crazy.
What about emojis? Is there a cap on those too?
There’s absolutely no cap on emojis in my life! I use 140 characters of all emojis. I am emoji-heavy as hell. I’d use the same emoji 140 times just to communicate how excited I am. It’s usually involving Justin Bieber, actually.
I also enjoy that they can be kind of cryptic. It can be like, dancing Cha Cha lady, margarita, sun, beach and it’s like “Hmm, is he at a beach? Is he at a club?”
Does overposting qualify as a worst post ever if someone keeps posting about the same topic?
Absolutely! Especially if they’re at an event. You don’t have to post a picture with every single person at the party. Just get a few, maybe post one picture with eight people. That’s what Facebook photo albums are for — make a whole album. Your Instagram shouldn’t have 35 pictures from the same event.
In addition to addressing all these social media practices, why should people tune into WORST.POST.EVER.?
This is literally in my wheelhouse and anyone who likes Frankie will like the show. And anyone who doesn’t know me will immediately fall in love with me and the show.
Is there anything else you want us to know about the special?
Expect a lot of glitter.
WORST.POST.EVER. airs Tuesday at 9 p.m. ET on Oxygen.
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