Reboots are all the rage these days, and not even fast-food mascots are immune.
Just months after Kentucky Fried Chicken introduced former Saturday Night Live player Darrell Hammond as its new Col. Sanders, the chain has swapped in fellow SNL veteran Norm Macdonald as its latest white-suited, bespectacled purveyor of crispy yardbird.
Putting a self-referential spin on the changing of the guard, a new batch of ads play up the notion that Hammond’s colonel was actually an impostor. One of the spots opens with the new Col. Sanders watching his predecessor on TV and insisting, “I’m the real Col. Sanders — and this is how you sell chicken.”
When Hammond took up the Sanders mantle back in May, KFC touted his talents as an impersonator. Macdonald, on the other hand, seems to have been selected for his, well, Norm Macdonald-ness.
“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel,” said Kevin Hochman, KFC’s chief marketing officer, in a statement.
In the wake of the announcement Monday, Macdonald, a comedian known for his quirky yet blase delivery style, noted on Twitter that Colonel Sanders was “trending like crazy.”
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