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Dan Auerbach's the Arcs debut 'Put A Flower In Your Pocket' animated music video

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Earlier this year, Black Keys frontman Dan Auerbach announced his new solo band The Arcs and its “extra-weird” debut Yours, Dreamily. In keeping with the album’s theme—Auerbach has mentioned his obsession with boxing, and the record’s first single “Stay In My Corner” came out on vinyl on the the same as the Floyd Mayweather/Manny Pacquiao fight—the Arcs released a K.O.-packed video Thursday for the soulful “Put a Flower In Your Pocket.”

Director “El Oms” (Omar Juarez), who also created the artwork for Yours, Dreamily, describes his style in a release as “a combination of Chicano Art mixed with universal monsters. Or, more specifically the wolf man.” The artist says that two of the video’s characters, Rosie and the boxer, been in love “ever since they laid eyes on each other.” The video documents Rosie’s gruesome response when her gangster boyfriend cuts off the boxer’s hand.

Auerbach’s side project follows the Black Keys’ completion of more than a year of touring in support of 2014’s Turn Blue. Auerbach told NPR in June that the Arcs, which also includes Shins and Black Keys touring bassist Richard Swift, Leon Michels, Homer Steinweiss, Nick Movshon, Kenny Vaughan, and the women of Mariachi Flor De Toloache, “was about making music with some of my longest relationships in music.” Added Auerbach: “We’ve collaborated longer than a lot of bands stay together. It just kind of came naturally.”

When Auerbach initially announced the album, he told Rolling Stone that the Grateful Dead-inspired Yours, Dreamily encompasses “basically everything I love about music all wrapped up into one record.” Check out the “Put a Flower In Your Pocket” video, which premiered on Noisey, below and stay tuned for Yours, Dreamily, which comes out Sept. 4.

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