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Caitlyn Jenner's reality show loses half its audience

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E!

Is the public fascination with Caitlyn Jenner wearing off? 

Ratings for E!’s groundbreaking reality series I Am Cait plummeted for the show’s second episode.

Sunday’s hour had only 1.3 million viewers, a drop of more than 50 percent from the show’s premiere. 

I Am Cait premiered somewhat modestly too, especially considering the usual Kardashian clan drawing power on E! and the amount of media buzz surrounding Jenner in recent months. The series debut had 2.7 million viewers, then grew to 3.9 million with DVR playback. While time-shifted viewing is important, a big change in same-night viewership — like what happened on Sunday — still tends to give a strong signal of whether interest in a show is rising or falling. 

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