The Miss USA Pageant lost its broadcast partner, no thanks to Donald Trump, but the contestants will still vie for the title July 12 in Louisiana.
“We are disheartened by recent events but the show will go on,” according to the Miss Universe Organization, which oversees Miss USA. “We are moving forward, full-steam ahead as planned for the next two weeks, culminating in the crowning of a new Miss USA.”
“While world politics and other influences will undoubtedly play a role, the pageant will always seek to transcend controversy,” the statement continued. “It is unfortunate that recent events beyond our control have only served to negatively impact the women who participate in the pageant, our state directors, our sponsors and our fans. We want our supporters to know we remain committed to them and we will be conducting the pageant, regardless of the current situation.”
It seems unlikely the pageant will land another broadcaster in the next two weeks now that NBC has declined to air the show that it co-owns with Trump. The Peacock made the decision in light of Trump’s offensive remarks about Mexican immigrants when he announced his plans to run for President.
Yanking the show represents a double-whammy for NBC’s financial interest in the pageant. It hurts the value of the brand if the show doesn’t air on television. “Their defense is that they need to protect their identity and brand with the audience,” opines one high-ranking exec from a competing network. “Worth the price to bail. But what’s most interesting is it’s really all one company. Synergy ain’t all it’s cracked up to be.”