About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly

Article

Mad Men finale: Matthew Weiner spent two years trying to clear Coke ad

AMC

Posted on

Don Draper bought the world a Coke in the series finale of Mad Men, but it was easier said than done. During an interview with Jimmy Kimmel on Tuesday night, star Jon Hamm revealed that while Mad Men creator Matthew Weiner had conceived of the finale’s last moments a couple of years prior, the tricky part was getting permission from Coke to actually make it a reality.

“There was a couple of years process of clearing that with Coca-Cola,” Hamm told Kimmel. After Kimmel joked that if Coke had said no, the show would have been “screwed,” Hamm agreed, and teased an alternate denouement. “Yeah. ‘No thanks.’ You’re like, All right, we’ll call it Coca… Cona,” he joked.

Mad Men ended in May with a scene that linked Don Draper to the famous “I’d Like to Buy The World a Coke” commercial from 1971.

“We’ve had limited awareness around the brand’s role in the series’ final episodes, and what a rich story they decided to tell,” a spokesperson for Coke told PEOPLE in the aftermath of the Mad Men finale. According to the rep, “no money exchanged hands” between the soft-drink company and AMC to facilitate the ad’s inclusion.

Related Stories

Matthew Weiner discusses the Mad Men finale: ‘You can’t get 100 percent approval rating’

AMC didn’t pay for Coca-Cola ad used in Mad Men series finale

Jon Hamm explains the final scene of Mad Men

Outbrain

Tags