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Disney releases first look at Frozen Ever After attraction

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Disney

The magical world of Frozen is being brought to life at Disney’s Epcot, and now we have our first look. 

“Frozen Ever After” will take visitors on an icy adventure through the mythical lands of Arendelle as the kingdom prepares for its “Winter in Summer Celebration,”—Queen Elsa swapped the seasons for the special day.

The four-minute ride will transport fans to popular locations in the film including Elsa’s ice castle, Troll Valley, and the Bay of Arendelle. Favorites Olaf, Sven, the mischievous Snowgies and more are set to make appearances and of course, Elsa will be on hand to sing “Let It Go.” 

According to Disney’s blog, the Norway pavilion—the location of the ride—is also getting an upgrade to provide a “charming setting” for visitors to meet Frozen’s leading ladies, Anna and Elsa.  

In an interview with the Wall Street Journal, chief operating officer Tom Staggs said the attraction fits in well with the rest of Epcot as the film reflects Scandinavian “culture, art, and mythology.”

“If the goal is to give people a taste of something like Scandinavia with the Norway pavilion,” Staggs told WSJ, “then Frozen would only increase the extent to which people would be drawn to it. To me it doesn’t seem out-of-character at all.”

“Frozen Ever After” is set to open in 2016. 

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