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19 Kids and Counting loses advertisers

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Kris Connor/Getty Images

Reports that19 Kids and Counting star Josh Duggar allegedly molested five girls when he was a teen recently surfaced, and that news quickly caused TLC to pull the reality show from the schedule—and it’s now causing advertisers to end their relationship with the show.

As originally reported by The Hollywood ReporterPayless ShoeSource and Choice Hotels have tweeted about their efforts to pull their ads from future airings of the show. A spokesperson for General Mills confirmed to EW that they’ve removed 19 Kids and Counting from their current advertising schedule, and Walgreens said on Facebook that they “will continue to monitor the situation.” 

TLC announced Friday that it would be pulling the episodes off the air. “We are deeply saddened and troubled by this heartbreaking situation, and our thoughts and prayers are with the family and victims at this difficult time,” the network said in a statement. TLC’s official Twitter hasn’t posted anything since releasing that statement Friday.