Earlier today, Spotify announced a slew of new features at a star-studded New York event that included appearances by Tiësto, Broad City‘s Abbi Jacobson and Ilana Glazer, and musicians D’Angelo and Questlove. The functionalities—more original music, video clips, news content, podcasts, and a special running feature—will largely improve the service’s mobile applications; Spotify launches a fresh version of its iPhone app today.
pJacobson and Glazer appeared to promote Spotify’s upcoming inclusion of video content. “If I’m being honest with myself, [Spotify’s] one of my best friends,” Jacobsen declared. The service’s video hub will include videos and exclusive content from brands including Comedy Central, ESPN, Condé Nast, TED, and Slate. Beyond video content, radio stations such as WNYC and American Public Media, along with artists like Tyler, the Creator and Icona Pop, will contribute radio shows.
Musically, Spotify will also up its game with two new functionalities: Spotify Now and Spotify Running. Spotify Now will generate playlists tailored to particular activities and will evolve to fit the tastes and moods of users. Spotify Running—the feature Tiësto stumped for—will blend workout music chosen by the Spotify team, as well as original uptempo compositions by “the world’s foremost DJs and composers” for athletes to enjoy.
Head over to Spotify’s website for more about the new features.