Otto Jettmam, the 26-year-old Swede who produces music and DJs as Otto Knows, makes dance tracks a little differently from many of his peers: The lyrics you’ll hear on his new single “Next To Me” are of his writing. (His friend Simon Strömstedt is the vocal.) “When I am on stage, I want to stand there and actually mean what the song is saying,” he says of his process. (He’s not the only one taking advantage of his writing capabilities—he’s credited as a co-writer on Britney Spears’ “Work Bitch.”)
So it’s of minimal surprise that when it came time to shoot a video for his first release on Big Beat Records, he was just as involved. “It’s important to have a connection between what the song is about and the video—I wanted people to be able to look for a little bit more meaning. Some people might think the song is sad, some people might think it’s fun, but that’s what’s interesting about art.”
Nine-year-old yo-yo champion Kazuya Murata stars in the Yuki Yamato-directed video and whether you find it happy, sad, or resting somewhere else on the spectrum of human emotion, you’ll agree the kid is hypnotizing, especially with a yo-yo in hand.