USA’s Mr. Robot will debut online before its TV premiere.
In what the network calls “one of the broadest-reaching pre-linear distribution plans in cable television history,” the series’ pilot episode will be available from May 27 through its premiere date of June 24 on English and Hispanic VOD, Xfinity On Demand, iTunes, Amazon Instant Video, XBOX, Google Play, Vudu, PlayStation, M-GO, YouTube, Hulu, Twitch, Crave Online, IMDb, EW.com, THR.com, TheVerge.com, Telemundo.com, Terra.com, and Latina.com.
The digital push is fitting for the psychological thriller, which follows a young cybersecurity expert named Elliot (Rami Malek) who finds himself involved with an underground hacker group when he’s recruited by its mysterious leader, played by Christian Slater. The network hopes the distribution strategy will help the series gain traction through word-of-mouth.
“It is more important than ever to push boundaries in order to break through the clutter and reach new audiences,” USA Network President Chris McCumber said in a press release. “Mr. Robot… gives us a unique opportunity to make some noise and drive word of mouth through this innovative pre-linear strategy.”
And Mr. Robot isn’t the only USA series to get the digital distribution treatment. The upcoming drama Complications will make its third episode available on VOD after its two-episode premiere, while the second season of Playing House will let viewers watch the following week’s episode online every week.