What do you do after you earn an Oscar nomination? If you’re Foxcatcher director Bennett Miller, you make your next project something a little less serious: toilet paper ads.
No, Miller’s commercials for Quilted Northern don’t feature a naked Channing Tatum. Instead, the ads focus on an experience so good—and a product so life changing—that users forget their entire bathroom experience. The inanimate objects in the room, however? Not so much, according to a narrator, who cautions us that “they see all.” As The Hollywood Reporter note, the ads will start airing next week across all media channels.
The idea for the campaign came from Droga5, a New York-based advertising agency. This isn’t Miller’s first time shooting a commercial. Previously, he’s filmed small-screen ads for MasterCard, American Express, Nikon, AT&T, Corona, and Verizon.
For more from Miller, head to THR.