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Instagram @music channel launches with post from Questlove

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This morning, Instagram founder and CEO Kevin Systrom announced the launch of a new account—@music—that’s “dedicated to exploring music around the globe, from those who create it to the community around it.” The account will feature everything from artists to album illustrators to instrument-makers, and also plans to introduce followers to up-and-coming artists. “For the past four years, we have become the home for artists big and small,” Systrom writes, “a place where people across the musical spectrum come to share stories, reveal their creativity, and connect directly with fans.” 

According to BuzzFeed, Instagram says that 25 percent of its most popular accounts belong to musicians—including some singer called Beyoncé (the most-followed person on Instagram) and a famous cat lady named Taylor Swift. The first post on @music, aside from the announcement, is this photo from The Roots’ drummer and occasional music journalist Questlove, the music industry’s unofficial ambassador to the rest of the world.

When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove

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