Yahoo has spoken: Millennials want more Simon Cowell.
Riding the people’s goodwill as the savior of Community, the dotcom giant announced plans on Monday to premiere 18 new digital video programs—including a new reality series from Cowell, an expansion of its current concert series, and a live news program anchored by Yahoo global news anchor Katie Couric.
“This lineup is really appealing, we think, to the millennials… and we know that’s a really attractive demographic to advertisers that can do a really solid job of making us that must-buy,” said Yahoo CEO Marissa Mayer before the company’s NewFront presentation.
Only one show in the lineup—comedy series The Pursuit—is a long-form, scripted series, but Mayer insists that the company remains “interested in original and exclusive content.”
“That said, we are interested in scripted video, but only when it really plays to our audience,” says Mayer. “So we feel that The Pursuit is a great comedy for millennials, but a lot of the content we’re going deep on is more news oriented.”
Yahoo will also start airing live newscasts through Yahoo News Live, which will “break it at the moment we’re sure that we’re right, as opposed to waiting for a daily broadcast as you might have to do on television,” says Mayer.
Other programs in the lineup include separate series starring supermodel Naomi Campbell and Furious 7 star Michelle Rodriguez, a Cowell-produced reality competition show about electronic dance music deejays, a Talking Dead-esque primetime TV aftershow called Superfan Live, and a weekly series on Yahoo Finance.