The giant, mutated lizard that once terrorized the streets of Japan is stepping into a new role this year. Godzilla was appointed special resident and tourism ambassador for Tokyo’s Shinjuku ward on Thursday, according to the Associated Press.
A Godzilla head elevated 171 feet above the ground was unveiled at an office of the Japanese studio, Toho, to commemorate the distinction. Toho is the studio behind the original 1954 Godzilla film. The country hopes the recognition of the iconic monster will help to amp up tourism.
“Godzilla is a character that is the pride of Japan,” Shinjuku mayor Kenichi Yoshizumi told the AP.
Godzilla is still a wildly popular fixture in both Japanese and Hollywood films. Toho plans to release a reboot next year, as their last Godzilla film—the 28th in the series—was released in 2004. The sequel to Gareth Edwards’ 2014 Godzilla, which starred Aaron-Taylor Johnson, Bryan Cranston, and Elizabeth Olsen, is set for 2018.