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Kendrick Lamar goes back to Compton for 'King Kunta' video: Watch

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Self-proclaimed King of New York Kendrick Lamar may have premiered his video for “King Kunta” in the middle of Times Square on Wednesday evening, but don’t be mistaken: The good kid’s mad city of choice is still Compton, Calif.

That’s evident in the new clip, which features Kendrick and friends strolling through the So-Cal streets, dancing in a parking lot, and doing some ferocious rapping while mulling over a beer purchase at a bodega. Check it out below: