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Summerfest teams with Live Media Group for streaming experience

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It’s the Age of Music Festivals in America: Every state, city, and small-town seems to have its own three-day summer festival bonanza. Now, you don’t even have to attend them in person to fully enjoy them. Streams have been available for some of the bigger festivals like Coachella, but now streaming is coming to Milwaukee’s Summerfest as well, thanks to a partnership with Live Media Group.

According to a press release, this will be the only livestream that will allow viewers to watch multiple stages simultaneously and switch views between those stages at will. This will presumably come in very handy with Summerfest, which proclaims itself “The World’s Largest Musical Festival.” Lasting 11 days and spanning multiple stages, that’s probably accurate. Each day features a few different acts on one of many stages, and the lineups usually draw from a variety of genres. The 2015 lineup hasn’t been announced yet, but last year’s acts included Nas, Joan Jett, Michael McDonald, and Girl Talk, among many others. Now, you won’t even have to stay in line all day to see them. 

“The nowlive™ platform allows audiences to have the ultimate control of their Summerfest live viewing experience,” Brad Sexton, President and CEO of Live Media Group, said in a statement. “We heard from our clients loud and clear, they desire to offer something original and unique from a video player technology standpoint, and we know audiences want more control of their premium viewing experiences.” 

Live Media Group has previously worked on streaming the Emmys, and various other projects for NBC, ABC, and Warner Bros. Summerfest 2015 will take place June 24 to 28 and June 30 to July 5.