Apart from its continuing rise in ratings week-after-week, Empire has yet another reason to brag: It’s also dominating Twitter. Fox’s hip-hop primetime soap has surpassed The Walking Dead to become the TV show which averages the most tweets per episode of any series this season.
According to Nielsen Social Guide’s Twitter metrics, Empire now averages 451,270 tweets per episode, beating the AMC apocalyptic, zombie-filled drama’s average of 444,029. ABC’s Scandal comes up in third place, with 354,085 tweets per episode. The ranking was created by measuring live, new episodes between Sept. 15, 2014 and March 11, 2015 and included the number of tweets sent, the number of people tweeting, the number of tweets viewed and the size of the unique audience.
On Wednesday evening, the entire cast of Empire live-tweeted the new episode “Sins of the Father” from the Fox offices.
Empire also continues to conquer Nielsen’s traditional TV ratings. However, after eight consecutive weeks of record breaking gains, Wednesday’s episode did go down in the Nielsens among adults 18-49. But ratings rose over all with 14.7 million viewers and a 5.6 rating among adults 18-49, which will extend its viewership record to the ninth-week mark.