During the company’s annual shareholder meeting on Thursday, Disney CEO Bob Iger announced that films target at kids—PG-13 and under—will “absolutely prohibit” characters smoking, via The Wrap. This extends the company’s policy from eights years ago and now includes Marvel, Lucasfilm, and Pixar productions. So much for Green Arrow possibly cutting loose with a couple drags.
“I thought it was the right thing for us to do,” Iger said, who added that he made up his mind on the matter over the last two days.
Since May 2007, the MPAA has considered the amount of smoking in a film as a rating criterion. Two months later, Disney announced its intention to ban depictions of smoking from Walt Disney Pictures family films. The only exception Iger noted is if a historical character who smoked is depicted.