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Purity Ring unveils video for 'Bodyache'

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Renata Raksha

Among pop prognosticators, it’s a foregone conclusion that avant-pop duo Purity Ring’s new album Another Enternity is going to be massive. One of them is tastemaking BBC Radio 1 DJ Zane Lowe, who recently blessed the pair’s new single “Bodyache” with the title Hottest Record in the World.

Now Purity Ring has released the song alongside a visual that offers in microcosm the same kind of enigmatic beauty that powers Another Eternity as a whole. The album’s not out until March 3, but you can stream the whole thing now at NPR.