UPDATED: Maybe if everybody on the Oscars stage had stripped down to their underwear, the ratings might have gone up. But with a largely non-commercial crop of Best Picture nominees—and only host Neil Patrick Harris willing to bare (nearly) all for our amusement—ABC’s telecast of the 87th Academy Awards declined significantly in the ratings.
Sunday’s awards averaged 36.6 million viewers and a 10.8 rating among adults 18-49 across its three-hour-plus telecast. That’s a 16 percent drop from last year’s ceremony, which was hosted by Ellen DeGeneres, and marks a six-year low for the show. The top markets were Los Angeles, Chicago, New York, San Diego, and Kansas City.