That title was financially successful but alienated fans who felt it was too much of retread. This past summer’s Amazing Spider-Man 2, featuring Jamie Foxx as the villain Electro, was poorly received by critics and fans alike and its middling box office for such an expensive tentpole picture added momentum to Marvel’s quest to reclaim the character: if Sony was struggling to figure out what to do with Spidey after five films, maybe it was time to join forces?
Last fall, sources at Sony told EW the studio was reluctant to share its toys, but having been persecuted relentlessly by a cyber-villain over the release of its controversial Kim Jong-Un-killing comedy, The Interview, the leadership was shaken, Pascal was destined to step down, and Marvel and Sony brass sat down to make a deal that would put both of them in the webslinger business.
In the announcement, Feige praised Pascal for her work shepherding the character to the screen over the past 15 years. But this pairing was something that has been making comic-book movie fans tingle for a long time. Marvel gets to have one of its icons back in its community of heroes, and Sony gets the benefit of Marvel Studio’s creative expertise. “Marvel’s involvement will hopefully deliver the creative continuity and authenticity that fans demand from the MCU,” Feige said, adding that this was something the workers at “Marvel, and fans alike, have been looking forward to for years.”
Now, the two studios just have to make sure not to blow it. As someone once said: With great power … comes great responsibility.