Audiences are already planning to spend their Valentine’s Day weekend in the clutches of Fifty Shades of Grey.
According to Fandango, the bondage romance is the fastest selling R-rated title in the company’s history, outpacing the likes of Sex and the City 2 and the Hangover sequels.
“It’s tracking to be Fandango’s fastest-selling R-rated movie of all time,” Fandango Chief Correspondent Dave Karger said in a statement. “Very few books can claim true national phenomenon status—and ‘Fifty Shades’ ranks with ‘Twilight,’ ‘The Hunger Games’ and ‘Gone Girl’ as novels that entered the zeitgeist from coast to coast. Fans of the book have been waiting for years to see their favorite sexy characters come to life on the big screen, and they are clearly fueling our sensational advance sales.”
The movie also had the biggest first week of sales for a non-sequel movie since the record-holding first Hunger Games moive.