Microsoft made the smart move to reduce the Xbox One’s price during the 2014 holiday season from $400 to $349, helping to move hundreds of thousands of units, but Microsoft returned the console to its original price on Jan. 3.
But that change is now a short-lived one, as Microsoft is allowing those who missed out on the deal another chance to pick up the console at a reduced price.
Microsoft announced today that, starting Jan. 16, players in the United States can again pick up an Xbox One for $349. Microsoft calls the deal a new “promotion,” however the company has not provided a date for when that promotion might end.
There’s at least one obvious reason why Microsoft would want to return the console to this price point—the huge boon to Xbox One sales the company saw at the end of 2014. Microsoft announced that the Xbox One was the best selling console in both November and December according to the NPD Group, a market research company that does not publicly disclose its data. November and December marked the first time the Xbox One outsold the PlayStation 4 in the United States in any given month since both systems launched in 2013.