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Taylor Swift crushes Pitbull in New Year's Eve ratings, video virality

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TAYLOR SWIFT

In the annual battle of the New Year’s Eve specials, there was a clear winner Wednesday night: Dick Clark’s Primetime New Year’s Rockin’ Eve on ABC easily dominated rival shows.

With a lineup that included Taylor Swift, Idina Menzel and One Direction (read our rundown of the show’s best moments), ABC’s coverage averaged 9.6 million viewers and a 2.7 adults 18-49 rating across three hours of primetime. That performance was also up slightly from last year’s telecast.

In second place was NBC’s New Year’s Eve with Carson Daly (5.4 million, 1.5) and in distant third came Pitbull’s New Year’s Revolution Pt. 1 on Fox (2.2 million, 0.7).

But the best New Year’s Eve celebrity coverage might have been Swift’s gift-giving “Swift-mas” viral video. (Warning: might make you cry.)

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