In the 10 years Project Runway has been airing, it’s never been known for its subtlety in product placement. (We can talk more about this near the Bluefly.com Accessory Wall, or maybe in the L’Oreal Paris Makeup Room, or perhaps by the Tresemmé Hair Studio—but only if we can grab a snack from this Samsung Food Showcase Refrigerator first. Wow, this Samsung refrigerator is amazing!)
This fact has never more apparent than when Runway features one of its favorite gimmicks: the good ol’ sponsored challenge. True, great designs can come from unusual inspiration (i.e. this look from car parts), but Campbell’s Soup doesn’t necessarily evoke “couture.” Still, regardless of the sponsor, Tim Gunn can sell any awkward challenge with gusto.
To celebrate the show’s premiere 10 years ago this week, here’s a cringe-worthy look back at some of the most egregious offenders: