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Bahamas unveils a video for the viral hit 'All the Time' (aka that song from the James Franco smartphone ad)

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Bahamas
Reynard Li

Canadian auteur Afie Jurvanen released his first album under his nom de rock Bahamas back in 2009, has shared bills with Wilco and Jack Johnson, and was nominated for his home country’s top musical awards multiple times, but it took a smartphone commercial for him to finally break through in the States. You’ve probably seen it–it’s the one where James Franco turns falling off a building into a typically Franco-esque exercise in irritatingly competent multitasking to an impeccably chill soundtrack of lilting falsetto vocals and a fuzzed-out staccato bass line.

That song, “All the Time” (from the new Bahamas album Bahamas is Afie) is finally getting its own Franco-free full-length visual. While it’s a low-key, no-frills affair, the buoyant slow-mo and unfussy aesthetic suit the song nicely. And if you only know “All the Time” from the Droid commercial, the full version’s expertly deployed vocal harmonies and guitar leads–which sound like lost moments from a late-era Beatles album–are a revelation.

BAHAMAS WINTER TOUR DATES

Dec. 4 /Burlington, VT / Higher Ground† with Lucius

Dec. 5 / Albany, NY /The Hollow† with Lucius

Dec. 6 / New York, NY / Terminal 5† with Lucius

Jan. 8  / St. Catharines, ON  /   Sean O’Sullivan Theatre

Jan. 9 / Peterborough, ON / Market Hall Performing Arts Centre

Jan. 10 / Ottawa, ON / Bronson Centre

Jan. 12 / Kingston, ON / The Grand Theatre

Jan. 13 / Barrie, ON / Georgian TheatreJanuary 14 Pittsburgh, PA Club Café

Jan. 16 / Louisville, KY / Zanzabar

Jan. 17 / Nashville, TN / Mercy Lounge

Jan. 20 / Houston, TX / Fitzgerald’s Downstairs

Jan. 21 / Austin, TX / Stubb’s Jr

Jan. 22 / Dallas, TX T / he Kessler

Jan. 24 / Omaha, NE / Reverb

Jan. 25 / Rock Island, IL / Rozz Tox

Jan. 27 / Iowa City, IA / The Mill

Jan. 28 / Milwaukee, WI / Shank Hall

Jan. 29 / Chicago, IL / Lincoln Hall

Jan. 30 / Ann Arbor, ME / Ann Arbor Folk Fest

Jan. 31 / London, ON / Aeolian Hall