In an age of Netflix recommendations and algorithmic suggestions, it’s gotten both easier and more difficult to really know how much stock one ought to put into “If you like this, then you’ll love this.” Suggested content flies at you from brands and best friends alike, and with the demanding schedule that accompanies a binge, we’ve never been pickier with our niche shows. But still, there’s a certain enjoyment in knowing that what you’re watching is also what others are watching, and that what you’re also watching is what they’re also watching. In other words, how many of us are truly watching the same thing?
According to a new batch of data from the TV folks at Twitter, compiled just for EW, the overlap between certain genres can be predictable—folks who are fans of Gotham like Arrow, sure—but there are some correlations that are more surprising. Andrew Adashek, head of TV at Twitter, explains: “We’ve uncovered data that gives us an idea of how fans are following TV on Twitter—specifically by looking at followers who have committed to receiving content consistently from these shows, who are raising their hand and saying, ‘I’m a fan.’ If you look at things beyond the surface level, you’d see that fans of The Walking Dead, a horror-drama, have a strong affinity for animated comedies like Family Guy and comedies like The Big Bang Theory. There are underlying things about shows that speak to certain groups of people that maybe aren’t as easy to tease out, but we have some good insight into how these fans converge.”
Based on the top intersections of followers (not taking into account a show’s hashtag use), Adashek and the TV team at Twitter compiled data that depicts how certain fans fit into the overall following trends of TV watchers on Twitter. “Twitter is the world’s largest couch,” he explains. “You have the ability to say, ‘Oh my God, did you just see what I saw?’ as this passionate audience plays out on Twitter. It’s part of the real essence of why it’s such a great companion to TV.”
First, the top intersections of followers between shows:
And then, just for fun, we asked Twitter to take a look at a handful of other groups: