CNN’s getting into the marijuana business with High Profits.
The network announced on Thursday plans for the new original will launch in 2015. It follows aspiring “moguls of marijuana” Brian Rogers and Caitlin McGuire, owners of Colorado’s Breckenridge Cannabis Club and tycoons of a rapidly growing industry.
Their goal is to expand beyond the “oversaturated” marijuana market in Colorado with the first-ever marijuana franchise.
Produced by Bat Bridge Entertainment, the eight-part series joins the network’s fellow original series Anthony Bourdain Parts Unknown, This is Life with Lisa Ling, Somebody’s Gotta Do It with Mike Rowe, and more.
In a statement on Thursday, CNN described the drama in store as such: “Employee issues and customers’ demands. Product growth and testing. Newfound wealth and serious safety concerns. Complicated taxes and unfriendly banks. Political games and legal hurdles. High Profits will diary America’s first ever moguls of marijuana who have to rise above all of this and more.”